
The Dave Thomas Foundation for Adoption is a national nonprofit public charity, founded by Wendy’s® founder Dave Thomas, that is committed to dramatically increasing the number of adoptions of children waiting in North America’s foster care systems. The foundation focuses on finding permanent, loving homes for children who are most often overlooked, including older children, sibling groups, and children with special needs.
Challenges and Key Solution Requirements
The agencies and organizations that the foundation supports faced a significant challenge: how to effectively convey the unique stories of children in foster care to prospective parents in a way that would inspire action and foster a personal connection.
Traditional methods of introducing children to potential parents lacked the emotional depth needed to truly resonate.
The foundation required a solution that would:
- Be innovative and effective.
- Showcase each child’s personality and story authentically.
- Create a strong emotional impact to motivate prospective parents.
- Maintain the dignity and respect of the children being featured.