The year 2022 will be a pivotal one for digital marketing. As we all know, the world changes quickly and this is especially true in the online space. Here, we’ll outline 7 trends that we believe will dominate over the next few years:
Trend #01: Augmented Reality Marketing
Augmented reality (AR) is a type of digital marketing that combines the real world with the virtual world. This technology has been around for a while, but it’s only recently started to become popular. In 2022, we expect AR to be one of the most important digital marketing tools available.
Why? Because AR can create immersive experiences that traditional marketing cannot. For example, imagine being able to walk through your favorite store and see all of the products in augmented reality. You could try on clothes, test out furniture, and more. This would give you a much better idea of what the product looks like and how it would fit into your life.
Trend #02: Voice Search
Voice search is another digital marketing trend that has already started to emerge. This type of digital marketing involves using voice commands on digital devices (such as smartphones, tablets, and computers) to perform searches. For example, you could say “Hey Siri” into your iPhone and ask the digital assistant for restaurant recommendations in your area. Or you could say “Ok Google” into your Android phone and look up directions home.
With this technology growing quickly over the next few years, it will be important to optimize all digital content – including blog posts – with relevant keywords so it can be found via voice search queries. If somebody wants a specific answer from their device – they’re going to want it now – not several minutes later after scrolling through a list of results.
Trend #03: Social Media Marketing
Social media has been around for a while, but it’s still one of the most important digital marketing tools available. In 2022, we expect social media to continue playing a major role in digital marketing campaigns.
Why? Because social media is an excellent way to reach and engage with consumers. In fact, recent studies have shown that over 70% of adults use at least one social media platform. This presents a huge opportunity for businesses looking to market their products or services online.
In addition, platforms such as Facebook, Instagram, and Twitter are constantly changing their algorithms to give users more relevant content. This means that businesses need to continually adapt their social media strategies if they want to stay competitive.
Trend #04: Branded Entertainment Marketing
Branded entertainment marketing is digital marketing that uses characters and storylines from popular TV shows, movies, books, and video games as a form of advertising for other brands. This type of digital marketing has been around since the early 2000s but it’s still an effective way to attract consumers’ attention today. In 2022, we believe this trend will grow even bigger than before due to increased consumer demand for original content.
Why? Because branded entertainment can reach mass audiences at once with minimal effort on the part of advertisers – basically anyone who watches Game Of Thrones knows about Coca-Cola (one of their major sponsors). Plus these types of campaigns are often integrated into already existing digital marketing strategies.
Trend #05: Data-Driven Marketing
Data-driven digital marketing is one of the most important digital marketing trends today and we expect it to continue dominating over the next few years due to increased consumer demand for relevant ads based on their personal data (such as interests, location, age group). In 2022, this will be an essential tool that all marketers must use if they want to compete in a crowded online space.
Why? Because companies can now collect tons of data through digital platforms such as Facebook and Google – and then use this information to create highly targeted campaigns more efficiently than ever before. And with more people using mobile devices each day – these types of digital advertising campaigns are becoming more popular than ever.
Trend #06: Influencer Marketing
Influencer marketing is digital marketing that uses key opinion leaders (KOLs) to promote or endorse products/services to their followers on social media platforms. In 2022, we believe this trend will continue growing in popularity due to increased consumer demand for authentic content from trustworthy sources.
Why? Because KOLs have a large following on social media and are often seen as experts in their field – so when they promote a product or service, people are more likely to listen. Plus, recent studies have shown that businesses who use influencer marketing see an average of 14X ROI.
Trend #07: SEO & SEM
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are digital marketing techniques that help companies improve their visibility online by ranking higher in search engine results pages (SERPs). In 2022, we believe these two digital marketing strategies will still be very important due to the ever-changing landscape of Google’s search engine algorithms. Over 60% of all web traffic now comes from organic search results – which means if your company isn’t investing in SEO, you’re missing out on a huge chunk of potential traffic.
SEO has always been important, but in the digital marketing world, it’s now more critical than ever to focus on SEO as a core digital marketing strategy. And that means digital marketers will need to spend a lot of time and effort ensuring their website is indexed by major search engines, so their business can appear on relevant result pages when users type a query relevant to their product or services.
To find out more digital marketing trends that will dominate in 2022, please visit our website: organizedarts.com.